2014−PRESENT
PURELY MENTAL STUDIO — link
Founder / Multidisciplinary Creative / Artist
A creative studio working with artists, galleries, and cultural institutions — from concept to image.

2019−PRESENT
SHONO STUDIO PROJECTS
Creative Consultant & Visualisation Design
Visualisation, 3D modelling, rendering, animation, photo & video.

2025−PRESENT
MOC, MUSEUMS COMMISSION
Photography, Videography & Creative Direction
SAMoCA, DAF, National Museum, exhibitions, events, photo & video.

MAR−AUG 2024
DIRIYAH BIENNALE FOUNDATION RIYADH
Curatorial Assistant / Visualisation
Conceptual Research, Visualisation, 3D modelling, rendering, animation of all new commissions.

2020−2021
ATHR GALLERY JEDDAH
Contract Graphic Designer
Developed and maintained the gallery’s brand identity, design, and campaigns.

2019−2020
SPECIAL GROUP SYDNEY
Freelance Motion Graphics Designer
Uber and Uber Eats campaigns.

MAY−OCT 2019
R/GA SYDNEY
Contract Senior Motion Graphics Designer
Google Pixel 4 launch campaign; developing the motion style for the Telstra rebrand.

2018−2019
WHITEGREY, M&C SAATCHI, RE, MCCANN, ENSEMBLE
Freelance Graphic & Motion Graphics Designer
Developed visuals and concepts for brands such as Absolut, Lego, Optus, PWC, Qatar Airways, Powerade, Red Sea Project, and Volvo.

APR−MAY 2019
MUDDVILLE DUBAI
Contract Video Editor & Graphic Designer
Production and Post-production film company in the UAE.
Predominantly worked as a video editor and graphic designer for the SONY Xperia Middle East launch campaign.

MAR−DEC 2017
ADAA KSA NATIONAL CENTER FOR PERFORMANCE MEASUREMENT
Contract Art Director / Graphic Designer
Led concept development and overall design for several branding campaigns supporting the realisation of Vision 2030. Saudi Arabia’s ADAA is an independent government body that measures public-sector performance.

2016−2019
WORKSHOP AUSTRALIA
Part-Time Senior Creative / Art Director / Designer
Concept development, art direction, design, photography, motion graphics, TVC and digital. Served as Senior Creative on Ancestry’s AUS/NZ/Global advertising campaigns. Other brands I worked with include Mastercard, Lipton, Scenic World and Unilever.

2014−2015
CHIMNEY AUSTRALIA
Freelance Graphic & Motion Designer
Chimney is a global creation studio excelling in brand marketing and entertainment experiences. I worked on various projects for clients like Changi Airport, DHA and Singapore Tourism.

2010−2014
LOUD SYDNEY
Art Director / Graphic Designer
At this multicultural advertising agency, I worked as an art director/graphic designer and became a go-to specialist for branding design and guidelines development, as well as a photographer, illustrator, and animator.

2007−2009
TAEVAS OGILVY ESTONIA
Art Director / Interactive & Graphic Designer
I started working as an interactive designer, then expanded to an art director role working on campaigns for Toyota, Lexus, A Le Coq.

2003−2006
W-ALL IS INFORMATION TECHNOLOGY & GAMING
Art Director / Interactive Designer
I was responsible for everything creative – web and interactive design, video, animation and print. Design work for an online gaming company in Helsinki, Finland.

2001−2003
LINK COMMUNICATION ARTS PUBLISHING
Graphic Designer / Illustrator
At this boutique Estonian publishing house, I worked as a graphic designer on several editions of LOOK, a biannual magazine dedicated to culture, fashion, and lifestyle. I also worked as an artist and illustrator for WC, a limited-edition magazine focused on arts and culture.